Target has reversed its decision to fire Denise Kendrick, a Fargo, North Dakota employee, after she was terminated for wearing a nametag with the words “Trust in Jesus” on it. The controversy, which unfolded on November 16, sparked widespread criticism from those who felt Kendrick was unfairly punished for expressing her religious beliefs.
Kendrick, who worked at the Fargo store, was approached by a manager and instructed to remove her name tag, which featured the religious message and a cross. Kendrick, however, refused to comply, pointing out that other employees had name tags with rainbow symbols. This led to her firing for a dress code violation. When Kendrick asked for a written explanation for her termination, she was instead handed a list of phone numbers, which did little to resolve the situation.
REPORT: A North Dakota @Target Is Facing Serious Backlash For Firing A Woman Who Wrote;
'Trust In Jesus' & A Cross On Her Name Tag.
This Store Allows Employees To Put LGBTQ Flag On Name Tags.
Target Corporate Says The Firing Was Wrong & Offered Rehire! https://t.co/jGrArCsX7A pic.twitter.com/t0CwCwhOmt— John Basham (@JohnBasham) November 24, 2024
The incident quickly gained traction on social media, where many people voiced their support for Kendrick’s right to express her faith. Target, responding to the outcry, reviewed the situation and determined that the firing was not warranted. The company issued an apology and offered to reinstate Kendrick to her position, which she accepted.
The decision has drawn a range of reactions. Some supported Target’s decision to rehire Kendrick, while others criticized the company for its inconsistent enforcement of its dress code policies. One social media user commented, “Why does Target only support some forms of expression and not others?”
A North Dakota Target is facing backlash for firing a woman who wrote 'Trust in Jesus' on her name tag.
Outrage at @Target. Again. https://t.co/VyYevBECqt
— Bart Marcois (@bmarcois) November 24, 2024
Denise Kendrick, an employee at the @Target in #Fargo, North Dakota, was just FIRED on November 16… for wearing a name tag that she wrote “TRUST IN JESUS” on.
Denise was pulled aside for a “DRESS CODE INFRACTION,” **gasp** and she pushed back.
Denise pointed out to management… pic.twitter.com/flVqRQRygf
— Amy Limoges (@justMAGAplease) November 24, 2024
This incident highlights the growing tensions between personal expression and corporate policies in today’s socially conscious business environment. As companies continue to navigate these complex issues, the question of how to balance respect for individual beliefs with maintaining a unified workplace policy remains a hot topic of debate.