PetSmart, a prominent pet supply retailer, finds itself in a wave of public backlash due to its recent marketing efforts aligned with the LGBT community.
The company introduced a new line of LGBT-themed products, featuring items such as dog bikinis, butterfly cat leashes, and caped costumes for reptiles. Numerous individuals took to social media platforms, expressing their disgust by sharing photographs of the LGBT-focused merchandise.
What the ABSOLUTE IDIOCY is this????!! @PetSmart seriously….I turned around and left! And before someone calls me a #phobe do I advertise my sexuality on my pet?!
This is stupid and alienating…. pic.twitter.com/LPxlTOkcBU
— tangot296 (@tangot296) May 28, 2023
In its announcement for Pride Month, PetSmart also disclosed a $200,000 donation to GLSEN, an LGBT advocacy group. While this gesture was clearly intended to appeal to social justice warriors, GLSEN has faced criticism from conservative circles for its extreme agenda, which includes advocating for radicalizing teachers and introducing eroticism into schools.
Additionally, GLSEN has organized drag queen events at public school student clubs, further fueling the debate surrounding its activities. This series of boycotts and criticisms began with Bud Light’s celebration of transgender TikTok influencer Dylan Mulvaney.
As a result, the company experienced a significant decline in sales within the United States, leading to a substantial erosion of billions from its stock valuation. Subsequently, the Los Angeles Dodgers faced backlash for honoring the Sisters of Perpetual Indulgence and designating them as “Community Heroes.”
This controversial group has been known to organize events that mock and deride Christians and Catholics, prompting widespread condemnation. During a recent segment on KTLA-TV, an anchor lightheartedly ridiculed the boycotts while highlighting PetSmart’s LGBT-themed products — referring to them as suitable “for gender-fluid fish” and other pets.
Considering animals lack the self-awareness and cognitive capacity to comprehend the concept of gender and simply exist as male or female, the thought they could identify with anything aside from their biological sex would be impossible.
That being said, the gender acceptance movement undermines the real issue: transgenderism is a mental health disease that requires a therapist and counseling, not surgery and a group of enablers.
The financial performance of companies such as Target, Budweiser, and PetsMart following their adoption of transgender marketing tactics remains uncertain, but given their significant prior losses, the outlook doesn’t look so good.