After Bud Light decided to partner with so-called “transgender” influencer Dylan Mulvaney, critics of the influencer and his transgender activism began a boycott of Bud Light and any beer produced by the brand’s parent company Anheuser-Busch. Now, the company has reportedly lost more than $6 billion in market value thanks to their controversial decision.
Shares of Anheuser-Busch have dropped by nearly 5% amid the boycott, and the company has lost roughly $6.65 billion since they first announced their decision to partner with Mulvaney — a man who claims to be female, and recently celebrated his supposed “365 Days of Girlhood.”
Bud Light’s partnership with Mulvaney includes his appearance in several beer commercials, along with a limited-edition release of Bud Light cans with his face on them.
Mulvaney shared the news in a video on his TikTok account, stating that Bud Light had sent him “possibly the best gift ever — a can with my face on it.”
According to new reports, a significant portion of the drop in Anheuser-Busch’s market value came from bars and other small establishments across the United States — which have reportedly been failing to sell any Bud Light, as customers have refused to purchase or order the beer thanks to the boycott.
American Greatness reports: “Some bars, including one in Missouri, have seen Bud Light sales drop by 40 percent. One bar in Hell’s Kitchen in New York City saw sales fall by as much as 70 percent.”
The boycott is especially popular in the southern U.S. and the heartland, along with other rural areas — with rural and conservative voters standing up against Bud Light’s endorsement of transgenderism and the ideology behind it that promote mental illness and dangerous medical procedures, especially to vulnerable adults and minors.
Many have laid the blame for the controversial partnership on Bud Light’s Vice President of Marketing Alissa Gordon Heinerscheid. Footage of the self-proclaimed “first female to lead the largest beer brand in the industry” has gone viral, showing her insulting her own company as “out-of-touch” before the decision was made to partner with Mulvaney.
Alissa Heinerscheid, Bud Light’s VP of Marketing, doubles down on her extreme woke strategy to promote the “declining” American beer brand to “young people”, while smearing her former customers as “fratty and out of touch”.
— Old Row (@OldRowOfficial) April 9, 2023
“What does evolve and elevate mean? It means inclusivity,” she declared. “It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different. And appeals to women and to men. And representation is sort of the heart of revolution.”
“You’ve got to see people who reflect you in the work,” she claimed.
Heinerscheid then expressed her disgust for Bud Light’s previous marketing campaigns.
“And we had this hangover. I mean, Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach,” she proclaimed.